On green thinking in the design of the hottest pro

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Abstract: green design is a hot issue in modern design technology research in recent years, and more and more green products are emerging in the market. However, people are not very clear about the true meaning of green. This paper makes a concrete analysis on the meaning and content of green design thinking, and combines the green thinking in product design with humanized design thinking to expand the meaning of green design. Design. Chinese key words: green product, green design, humanized design

0 introduction

in recent years, the terms green design, green product, green food, green industry and so on are familiar in various industries, and green has also become one of the characteristics of the product era. Beijing 2008 Olympic Games also put forward the slogan of Green Olympics. No matter what the product is, as long as it is linked with green, it can be reborn and remain invincible in the competition. This wave of green consumption can be said to have a long history, but the true meaning of this green product seems to have been ignored and blurred by people

1 meaning and content of existing green design

1.1 meaning of green design

there are many meanings of green, such as symbolizing life, peace, spring, nature, safety, nature, environmental protection, ideal, etc. What we call green food extends the meaning of natural and safe (non-toxic). So what does the meaning of green in green products include? At present, green in green products mostly refers to environmental protection and energy conservation, which is also a common understanding of green products. But this kind of green understanding is not comprehensive and perfect. The meaning of green is a problem worthy of our consideration, which will also affect the principle of green thinking application in our product design

first, let's review the history of green design and the meaning of green design

the idea of green design was first put forward in the 1960s, when the American design theorist Victor? In his design for the real world published by Victor Papanek, he emphasized that design should seriously consider the use of Limited earth resources and serve to protect the earth's environment. It also caused great controversy at that time. Later, with the development of science and technology and the continuous improvement of human material civilization and spiritual civilization, human beings realized that the living environment was deteriorating and the available resources were drying up day by day. Many people in the industry believed that the further development of the economy was seriously restricted. These problems directly affected the reproduction of human civilization, thus putting forward the strategy of sustainable development. At the end of 1980s, a wave of "green consumption" was first launched in the United States, and then swept the world. Green products such as green refrigerators, green color televisions and green computers are emerging, and consumers are increasingly advocating green products. Green design has become a hot issue in the research of modern design technology in the 1990s

there are many definitions of green design. Here we quote the definitions in green design: green design is also called ecological design, design for environment, and environmental conscious design. In the whole life cycle of the product, the environmental attributes of the product (detachability, recyclability, maintainability, reusability, etc.) are emphatically considered and taken as the design objectives. While meeting the requirements of the environmental objectives, the functional, service life, quality and other requirements of the product are guaranteed [1]. The principle of green design is recognized as the "3R" principle, that is, reduce, reuse, R. China Africa cooperation is not only beneficial to the development of their respective ecycles, reducing environmental pollution, reducing energy consumption, and recycling or reuse of products and parts

1.2 contents of green design:

there are many contents of green design, which have different applications in product design, economic analysis, production, management and other stages. Here we focus on the contents of the design stage

1) selection and management of green materials

the so-called green materials refer to materials that are renewable, recyclable, have little environmental pollution and low energy consumption. Therefore, materials and parts with good environmental compatibility shall be preferred in our design, and materials with toxic, harmful and radiation characteristics shall be avoided. The materials used shall be easy to reuse, recycle, remanufacture or degrade to improve resource utilization and achieve sustainable development. In addition, the types of materials should be reduced as much as possible, so as to reduce the recovery cost after the product is discarded

2) product recyclability design

recyclability design is to fully consider the recycling and reuse of the product after scrapping, that is, it should not only facilitate the disassembly and separation of parts, but also make the reusable parts and materials get full attention in the designed products. Resource recycling and reuse is the main goal of recycling design. There are generally two ways, namely, the recycling of raw materials and the reuse of parts. In view of the difficulty and high cost of material recycling, the current more reasonable way of resource recovery is the reuse of parts

3) design for assembly and disassembly of products, The simplest structure shall be adopted as far as possible and the driven pointer shall be turned to the position with large impact energy (if the shape of the digital display device is used, the types of parts and components that make up the product shall be as few as possible. In addition, the connection method that is easy to disassemble shall be adopted, and the number of fasteners at the disassembled part shall be as few as possible.

4) the packaging design of the product

the green packaging of the product mainly has the following principles: (1) the most material, That is, green packaging should be an appropriate and civilized packaging with the least materials under the functional conditions of protection, convenience, sales and information provision. (2) Try to use recyclable or degradable packaging materials that are non-toxic to human body. For example, paper packaging is easy to recycle and reuse, and it is easy to decompose naturally in nature, so it will not pollute the environment. Therefore, in general, paper packaging is a kind of environment-friendly packaging. (3) Easy to recycle and recycle. Adopt recyclable, reusable and recycled packaging to improve the life cycle of packaging materials and reduce packaging waste

2 extension of green design thinking

it can be seen from the previous four points that the starting point of green design is mainly at the technical level, from the perspective of environmental protection and energy conservation. This is a reflection of the "nature oriented" design idea, and also reflects the return of modern designers' morality and social heart

however, green design should not only stay at the technical level, but also be reflected in the thinking and principles of design. Green design is a change in design concept, which requires designers to design more concise, long-lasting and perfect products in a more responsible way. For example, in 1994, Philip Starck designed a "Green TV" for a French company. In addition to using a recyclable material in technology, it also reflects a simple, lasting and safe "green" feeling in shape and style

in the definition of green design, it is also mentioned that "while meeting the requirements of environmental objectives, ensure the proper function, service life, quality and other requirements of products". This is mainly aimed at the humanized design idea embodied in product design, so green design can be said to be the further deepening of humanized design idea

the principle of humanized design can be summarized as "people-oriented", and the design thinking is based on the human axis in the design. "People oriented" refers not only to individual people, but also to the whole people, that is, social people, environmental people and macro human beings. From this point of view, "nature oriented" is actually the same as "people-oriented". In the past product design, due to overemphasizing individual people and small-scale people, ignoring the macro human and even the whole society and natural environment, various problems such as lack of resources and serious pollution have arisen. But now we can not make the same mistake, that is, we only emphasize the macro people, and thus ignore the individual people. While environmental protection and energy saving, green products should better meet the requirements of product users (individual people), including functional requirements, safety requirements, comfort, economy, beauty, etc. It may be a misunderstanding of many green products at present that people who emphasize the macro and ignore the individual. For example, there are many kinds of green products. Although they are environmentally friendly, their prices are much higher than those of similar products, and their functionality and aesthetics are not as good as those of similar products. How can we say that this product is a real green product

the meaning of green design is the embodiment of the "people-oriented" design principle, and green thinking is also the reflection of human thinking. Therefore, in our product design, in addition to the four points mentioned above, we also need to add one point to the green design, that is, the humanized design of the product, that is, the product can better meet personal needs, including more perfect functions, safer and more comfortable use, and more beautiful appearance. The green thinking in product design should also include the meaning of safety, nature and humanity, so as to be a real green product

3 conclusion

green design is called "another efficiency revolution in industrial production", and has become a mainstream direction in product design. For a long time, the lifting mechanism will be a design principle that needs to be considered and paid attention to in product design. However, so far, most green products can be "green" in a certain technology, rather than "green" in the full sense of the whole product life cycle. Green design should not only stay at the technical level, but also rise to the height of design philosophy and design principles. Therefore, we should make clear the true meaning of green thinking in product design and how to apply green thinking in design, so as to design more and better green products and reflect the meaning of green. I hope we can live in more green in the future, and we can have more real green products around us


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